By Matthias Krings

Why might a Hollywood movie turn into a Nigerian video remake, a Tanzanian comedian booklet, or a Congolese tune video? Matthias Krings explores the myriad methods Africans reply to the relentless onslaught of worldwide tradition. He seeks out areas the place they've got tailored pervasive cultural kinds to their very own reasons as photograph novels, comedian books, songs, posters, or even rip-off letters. those African appropriations display the huge scope of cultural mediation that's attribute of our hyperlinked age. Krings argues that there's not an "original" or "faithful copy," yet simply unending differences that thrive within the fertile flooring of African well known culture.

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