By Otl Aicher

Otl Aicher (1922-1991) used to be a very good character in glossy layout, he was once a co-founder of the mythical Hochschule fur Gestaltung (HfG), the Ulm college of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible conversation of our times.

"An quintessential component to Aicher's paintings is that it really is anchored in a "philosophy of constructing" encouraged via such thinkers as Ockham, Kant or Wittgenstein, a philosophy interested by the must haves and goals, the items and claims, of layout. Aicher's entire theoretical and sensible writings on layout (which comprise all different facets of visible creativity, comparable to structure) can be found with this re-creation of the vintage work.
If Aicher prefers the analogous and urban to the electronic and summary he does it with a philosophical goal. He relativizes the position of natural cause. He criticizes the rationality of Modernism a result of dominance of only summary considering. somebody who prefers the summary to the concrete doesn't in simple terms misunderstand the mutual dependence of proposal and look at. In Aicher's judgement he's additionally making a fake hierarchy, a rank order that's culturally deadly. issues which are electronic and summary are usually not better, better and extra very important than issues which are analogous and concrete."
Wilhelm Vossenkuhl

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